Brand and Sport Licensing

The Brand and Sport Licensing Source Book is dedicated to the fastest growing areas of the licensing industry. Launched in June 2005 The Brand and Sport Licensing Source Book recognises how brand and sport licensing is exploding. It reflects how retailers, manufacturers and brand owners are capitalising on the enormous potential of brands and sports licensed collateral.

The Brand and Sports Licensing Source Book is published annually in July and circulates to the same readership as the regular Licensing Source Book. For general information (see the panel below). For more detailed information on publication dates, circulation, advertising rates etc (see the panel left).

Editorial Section for the Brand & Sports LSB...

The editorial section is split into two sections - one dedicated to licensing activity of Brands (including celebrities) while the other covers all manner of Sports and their respective licensing applications.

Written in a lively style that is informative without being patronising, insightful without being alienating. This is no PR puff.

The articles, columnists, new snippets and interviews will be a damn good read to anyone wanting to remain informed abut this vibrant area.

Within the editorial section we cary advertisements from all the companies that provide a support role for the licensing industry from design companies to consultants to PR companies and market researchers. We also carry corporate advertisements from licensors licensors. However licensors can only advertise in this section if they have taken at least one property spread in the licensor section.

Licensors Section for the Brand & Sports LSB...

Based on the success of the simple-to-use advertising format of the Licensing Source Book Europe, the Brand and Sport Licensing Source Book is equally as easy to use.

The Licensors Property Section of the Brand and Sport Licensing Source Book comprises double page spreads (2 X A5 ) that are brand or sports property specific ie only one property per spread. Licensors can book any number of spreads but only one spread per brand/sports property.

The Licensors Section allows brands and sports rights owners to attract and support licensees as well as keeping retailers up-to-date with promotional/marketing opportunities.

Licensees Section for the Brand & Sports LSB...

The Licensees Section of The Brand and Sport Licensing Source Book comprises of advertisements (pages or double page spreads ) from licensees promoting themselves to retailers and licensors. It allows retailers to keep up-to-date with all the various licensed brands and sports products available and enables licensees to promote themselves to brand and sports rights owners.

Max Publishing, United House, North Road, London N7 9DP - T: 020 7700 6740

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