The Licensing Source Book, Brand and Sport Licensing Source Book and The Licensing Source Book EXTRA each have exactly the same circulation - going to 20,000 people.
We discovered very early on that those in the entertainment industry wanted to read about the licensing activities in the brand and sport sector and vice versa.The key to the success of all the Licensing Source Books has been the huge reach all these magazines achieve through their wide circulation - thereby touching all the different constituent parts of the licensing industry; the retailers, licensees and licensors across every category. It is the essential desktop tool for everybody in the licensing industry that really has made a difference.
The massive success of The Licensing Awards (owned and run by The Licensing Source Book) has further enhanced the publications' following with the result that'anyone who is anybody' in the licensing industry is now a reader, if not a zealot!.
Launched initially in the UK only the The Licensing Source Book is now increasingly distributed in Europe and beyond and with the launch of the new on-line version in February 2008 this overseas circulation will surge.
be broken down as follows:
These include multiples, department stores, supermarkets, independents, on-line operators, mail order specialists. The retailers we reach are right across the product spectrum from toys to greeting cards to housewares and everything in between and beyond! What's more, if a retailer is involved in several product sectors then we ensure that The Licensing Source Books are sent to to all the various category/brand managers who buy licensed product.
These include manufacturers, suppliers and publishers of all licensed products from bedding to food to stationery.
These include the owners/managers of entertainment, brand and sport properties as well as third party licensing agents, consultants and suppliers to the industry (designers, legal, software companies etc).
The Licensing Source Books are distributed from our stands at various trade shows such as Brand Licensing Europe and Spring Fair Birmingham to additional retailers, licensees and licensors.
We send copies to key licensees and licensors around the globe. With the new on-line version of The Licensing Source Books this figure is set to soar in the coming years.
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