All editorial, news and articles in the Licensing Source Books are industry led, thought provoking and entertaining. Some examples are below covering some key areas, for you to get an idea of what you can expect to see in any edition of the Sourcebook family.
Will the Royalties Roll in?
A look at the facets of royalties payments (LSB, Winter 2010)
Hello Kitty, the cat in demand – an overview (LSB, Winter 2010)
A Sporting ‘Chance of a Lifetime’
What licensing opportunities do the 2012 game have to offer? (LSB, Spring 2011)
Barbie – the PR Darling
As 50 years pass, LSB talks to Mattel to see ‘just how she does it’. (LSB, Spring 2011)