Circulation Details The Source Book has a huge 25,000 circulation that reaches every retail sector of giftware and greeting cards. It has been proved to provide excellent response for all its advertisers. Here are some of the comments: We have found The Source Book beneficial because it produces enquiries from a wide spectrum of retailers and the conversion rate to sales is high! Bill Hanley Collage Designs The Source Book has provided us with more leads than any other publication. The reader replies are always sent to us regularly and the conversion rate from enquiries to all our advertisements in the last few years has been very high. Anna Mitchelson Shared Earth ...and this is how the 25,000 circulation breaks down: High street independent gift shops Craft centres and shops Greeting card retailers (independents, multiples and relevant dept. store buyers) artists and publishers China and glassware shops/wholesalers Jewellers Dept. store buyers of gifts, china and glassware Places of interest gift shops (museums, heritage outlets, galleries, theme parks) Gift wholesalers Garden centre gift shops Trade copies Independent cookshops Copies distributed at trade shows Total